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CREDIBILITY : Ernest J Du Toit


Creating life-changing opportunities that empower people is the passion and purpose of Ernest du Toit, owner of Annique. His heartbeat is to create an environment where every individual has the opportunity of maximising their potential and realising personal and professional growth and development.

Ernest’s career has seen him develop his skills in marketing, sales, strategy development and general management, over the past 30 years. During this time he worked with the packaging giant, Tetrapak, and at South African Breweries head office, after which he acquired and ran his own advertising agency.




















With over two decades of experience in the world of direct selling both in South Africa and internationally, Ernest says, "There is no greater arena in the world than the direct selling industry, to fulfill my role as an optimiser of people’s potential. It is gratifying to see lives turned around personally, professionally and financially; to see people realise their potential, to lift their self-limiting beliefs and to provide a vehicle for thousands of people to achieve their dreams, their passion and their purpose."

Ernest has registered the Empowerment Opportunity Group, of which Annique Health and Beauty, is a wholly-owned subsidiary.



Credit :
Information from Head Office at




























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